MMXXI

CONQUERING MOUNTAINS AND METROS: OUTDOOR TECH WITH URBAN BENEFITS

While we have always been fans of outdoor apparel, the fashion world has never mixed outdoor clothes with catwalk styles before. But that’s all changed, and now there’s even a whole style movement behind it: gorpcore. We’re glad that more people are enjoying all the benefits that outdoor apparel provides. Even though we’re a little biased, we believe it’s the most functional (and comfortable) clothing you can wear. Now, more people than ever appreciate that outdoor wear is a stylish choice, and it can conquer urban adventures. Outdoor wear nails both function and fashion, and you can simplify your wardrobe to conquer cities and mountains, here’s how:

OUTDOOR GEAR IS THE BEST AT KEEPING OUT WATER AND WIND


Yes, mainstream fashion jackets and jerseys can keep you warm, and sure, there are water-resistant options in ‘normal’ clothes – but they aren’t purpose-built to handle the worst conditions that Mother Nature can offer. Case in point: Take a look at our K-Way MMXXI Ashoka Rain Anorak. Not only is this stylish jacket made from 100 percent Nylon ripstop and water-resistant outer fabric, but it’s also designed to be fully waterproof with a high-tech DWR (Durable Water Resistant) coating, which also stops it from soaking up water. It’s got the details nailed too: cold wind isn’t going to swirl in around the hood thanks to a drawcord, and rain won’t sneak in the main zip thanks to the water-repellent Aquaguard Zip.



The quarter-zip option will also help to keep you cooler. But here’s the thing: you could choose a standard fully waterproof outer layer made of rubber or a similar waterproof material, but those don’t let sweat vapour escape, so you end up swimming in your sweat. They also don’t offer any mobility or comfort: could you imagine wearing a tight rubber or hard plastic jacket? If you want lightweight, flexible, comfortable, and stylish protection from the elements, outdoor clothing has got you covered – no matter if you’re walking on pavements or hiking up single-track trails. 

OUTDOOR GEAR IS WARMER AND EASIER TO MOVE IN

When you start talking about down-filled jackets, puffers, and comfortable fleeces, the outdoor brands are kings. Not only have they nailed the warmth-providing benefits of both natural and synthetic down and fleece (and improved on them), but they’ve also crafted and perfected the best fit and cut in their products. Outdoor apparel has been crafted to suit fresh-air athletes and adventurers; therefore performance and flexibility are essential. That’s why you see benefits like lightweight fabrics with four-way stretch, off-set raglan sleeves that allow for better movement and less friction, elasticated cuffs and baffles to keep the cold wind out, and more. Mainstream clothing styles don’t have these performance benefits, or the focus on the functional details. You want to keep warm but don’t want a jacket that restricts your movement? Try the K-Way MMXXI Tundra Down Jacket.

Not only is this jacket full of street style, but it’s super-warm too, thanks to the 650-fill power provided by the ethically-sourced duck down feather insulation. To top it off, it’s also fully windproof, vapour-permeable, and breathable, so it lets your sweat vapours escape. Translation: you stay warm and dry thanks to a water-resistant coating. Lastly, it’s also ultra-lightweight and compressible, so you can pack it down into a small internal stuff bag for easy carrying – how many fashion brand jackets can do that?

OUTDOOR BRANDS ARE AT THE FOREFRONT OF USING RECYCLED AND SUSTAINABLE MATERIALS

Hard truth time: the fashion industry is one of the worst offenders in producing waste and consuming natural resources like water. However, outdoor brands have been the first to incorporate recycled materials and use ethically-sourced down feathers and insulation. Polartec, Primaloft, Repreve, and Clo-I are just a few of the pioneering outdoor brands which have long been recycling plastic and waste to create advanced outdoor fabrics and materials.


 The latest K-Way MMXXI range uses sustainable organic cotton, recycled Polyester and other main fabrics, ethically-sourced duck down, and recycled insulation. Case in point: the K-Way MMXXI Ridge Eco Padded Bodywarmer, which uses revolutionary Clo-I Eco Pluma Recycled insulation, is fully windproof and water-resistant, and the main fabric is also fully recycled. You get warmth, comfort, protection and style, but not at the expense of the environment. 

OUTDOOR GEAR IS FOR ALL SEASONS - NOT JUST ONE

The best adventure apparel has been crafted to last decades, not just to be worn for one season. In fact, some of the best outdoor clothing has been passed down to younger adventurers to be used as active heirlooms. Thanks to the focus on super-durable materials and rugged construction, the clothes have been forged to handle all weather conditions and years of repeated use. Reinforced seams and panels for wear and tear areas, double-layering, extra overlays, and abrasion-resistant fabrics are just some of the features that have been crafted to help the clothing last. These aren’t just used in the top-of-line products; you can find these in the more affordable products too. One good example from the K-Way MMXXI range: the Travis Fleece Jacket, which is a plush technical shaggy fleece that offers plenty of warmth and comfort, but it also has reinforced shoulder overlays made from ripstop Nylon to improve both the durability and the protection from wind and water. The K-Way MMXXI Amber Anorak offers a similar approach, as it also has a shaggy fleece, but it has a water-resistant Nylon shell for more weather protection and durability. 


The bottom line: Outdoor apparel has technical and performance benefits that regular clothes can’t touch, and it comes with better eco-friendly and sustainability benefits. If you want more adventures, both in urban and outdoor settings, you need to invest in the right kind of outdoor wear – especially the type that offers street style and swagger. Your starting point: the K-Way MMXXI range